Line up seasoned practitioners as faculty
The Association of Advertising Agencies of Nigeria (AAAN), in partnership with globally renowned Henley Business School (HBS), has announced the dates for its second AdCademy Masterclass.
The three-day programme, the AAAN...
As reported earlier this week, Havas Group and Interpublic are the only major holding companies publicly urging their clients to pause advertising on Twitter due to safety concerns, given the chaotic transition from public company to an Elon Musk-owned platform.But other major groups...
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had...
Veteran journalist and lawyer, Barrister Charles Odenigbo, has argued that the Advertising Regulatory Council of Nigeria (ARCON) is not mandated to regulate social media.
Barr Odenigbo, who is an advocate of unity, justice and economic development in Nigeria, stated...
Leading Nigerian creative powerhouse, X3M Ideas has commissioned a multi-million Naira Glo fibre optic internet connection for its offices to enhance their business operations going forward.
The Lagos agency, took the decision to do this as the reality of Work...
Driven by sustainability and ability to measure campaigns, OpenX partnered with carbon intelligence platform Cedara to customize and provide transparency into offset emissions in media buys.
“Chief sustainability officers at brands have started to lean into this,” said Joseph Worswick, vice president of EMEA,...
Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due...
For the first time since July 2020, digital ad spending declined in November, according to new data from Standard Media Index (SMI).
The analysis, which is derived from SMI's pool of data of actual media buys made by the major agency holding companies and...
Big and Bold Communications, one stop marketing communications agency, has been appointed as the communications agency for ALCATEL ONETOUCH Nigeria.
This appointment will cover working with ALCATEL ONETOUCH Nigeria as it brings the latest mobile innovations to mass market consumers in Nigeria through a comprehensive marketing and retail strategy. This...
In a further move to compete with linear TV, dominant premium streaming service Netflix will be showcasing itself to advertising executives as equals to traditional TV networks -- now taking a key presentation position during TV upfront week.
The...
