Dentsu International this morning released plans for the next phases of its ongoing campaign to help decarbonize the media supply chain by 46% by 2030.
Beginning early next year, Dentsu said, it will begin to integrate carbon emissions data directly...
Insight Redefini gears up for industry-wide impact, expansion
Publicis Groupe, one of oldest and largest marketing and communications companies in the world by revenue,and parent company to West Africa’s largest marketing communications group, Insight Redefini, has now overtaken WPP, in...
The Advertisers Association of Nigeria (ADVAN) has given the reasons why it filed a suit against the Advertising Regulatory Council of Nigeria (ARCON), challenging the constitutionality of its new ARCON law.
In a statement signed by the ADVAN Executive Council, the association outlined some...
Publicis Groupe was ranked number one in R3 Worldwide’s tabulation of global new business gains for full-year 2023.
The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 million from...
According to new data from advertising intelligence platform MediaRadar, Twitter has shed thousands of advertisers since May of this year.
Due to the excitement surrounding Elon Musk’s initial announcement to buy the platform, there was a brief increase in advertisers between April and May...
In the U.S., Canada and U.K. and Japan, the hike is, at least for now, limited to those on the family plan that allows up to five people to access ad-free videos, downloads for offline viewing and background play...
Netflix's plan to stop users from sharing their passwords with each other is starting to take shape.
The streaming giant, which last month announced that it will soon begin the preliminary rollout of its strategy, has updated its FAQs page with some details about...
H & T Africa is a strategic partnership between Idris Olorunnimbe’s The Temple Company, a global full-service talent, and events management agency, and The Hook, an advertising agency founded by four partners namely Sam Ochonma, Toheeb Dele Balogun, Adebayo Owosina and Akinwale Muse.
From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might...
The Introspect Group has announced an alternate online contest as a response to the recently unveiled logo intended to celebrate the country’s sixtieth independence anniversary. This announcement was made recently during a virtual conference organized by the Group to deliberate on the ensuing...
