Following several petitions by concern Nigerians to the advertising practitioners council of Nigeria (APCON), on unethical digital advertising, the House of Representatives directed APCON, the body with the mandate of regulating advertising in Nigeria to henceforth regulate adverts on the digital space.
The Advertising Regulatory Council of Nigeria (ARCON), has announced a nationwide clampdown on unapproved political advertisements in a notice tagged ‘Notice of Nationwide Enforcement of Unapproved Political Advertisements,’ made available to The Industry Newspaper today.
ARCON in the statement said,...
Investors pushed WPP’s stock price up 4% on the London Stock Exchange today after the company issued full-year results for last year which included nearly 7% growth, along with guidance of 3% to 5% growth for 2023.
During an earnings call today analysts pressed...
After a successful partnership in 2017, African Cristal Festival, the most prestigious awards which celebrates creativity in Africa, has reappointed Brand Communicator, a frontline brand and marketing magazine, as its official media partner in Nigeria for the 2018 edition of the festival slated to hold in Marakesh, Morocco from...
At a time when the advertising and media industry are leaning heavily into better representation of diverse audiences -- racially, ethnically, culturally and gender-wise -- one of its showcase events this morning announced plans to "combat ageism" by celebrating seniors.
Abigail Gold
Data marketing technology company, Terragon has introduced a new product tagged TerragonPrime, an end-to-end marketing platform created to enable small and medium businesses have access to 115 million profiles more than any platform audience in Africa.
Spirits marketer, Pernod Ricard USA has selected Publicis Media to be its new media agency after a formal review. The incumbent was Wavemaker, part of WPP’s GroupM, which won the account about two years ago.
The holding company has created...
To encourage shared viewing of YouTube Shorts on large screens, YouTube has bowed a format optimized for its TV apps
The format began rolling out Monday on TV models made in 2019 and later, and will continue to roll out...
Adisa, Mabutho, King, Bunmi Oke, others say it
is possible
Communication professionals,
governments and all stakeholders in brand Nigeria have been enjoined to make
conscious, deliberate and organised efforts to tell the many positive stories
of the country, if we truly desire to
expand...
By Mark Redguard, Audio & Mobile Partner Director, Ad Dynamo by Aleph
Walk down the streets of any major city around the world and take a look at all the people you pass along the way. Chances are you’ll see more people wearing earphones...
