The Oyo State Signage and Advertisement Agency (OYSAA) had in recent time observed the irresponsible manner through which campaign posters of political parties are being pasted around the cities.
It will be recalled that the Agency about two months ago informed stakeholders and the general public of its determined effort...
The Advertisers Association of Nigeria, (ADVAN) has concluded plans to host integrated marketing communication and marketing stakeholders to an evening cocktails, canapés, conversation and networking.
The event tagged ‘ADVAN Ignites’ is a platform created for industry stakeholders to network. The ADVAN Ignites is powered...
Toyota South Africa Motors (TSAM) has announced that Publicis Groupe Africa will handle its marketing and advertising from 1 April 2023. Operating out of Johannesburg and Cape Town, the agency takes over from FCB Johannesburg. TSAM said it underwent a robust agency...
In a further move to compete with linear TV, dominant premium streaming service Netflix will be showcasing itself to advertising executives as equals to traditional TV networks -- now taking a key presentation position during TV upfront week.
The...
Insight Publicis, Nigeria's largest and leading creative agency and a member of Publicis Groupe, the world's third largest marketing communication network, has emerged winner of the Leadership Award in Creative Advertising at the 2022 Marketing Edge Summit and Awards Night.
COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...
The Advertisers Association of Nigeria (ADVAN), has concluded plans to unveil two key sub-bodies for the Association namely Nigerian Marketing Development Team (NMDT) and Nigerian Chapter of Global Alliance for Responsible Media (GARM) at the 2023 ADVAN IGNITES scheduled to hold on April...
Clear Channel Outdoor Americas and the USO (United Service Organizations) have partnered on a nationwide digital out-of-home campaign throughout November to enlist public support for service members during the holiday season.
The campaign includes more than 2,000 digital billboards in...
Femi Adelusi, BrandEye/MediaPlus
boss replaces Ken Onyeali Ikpe as MIPAN Executive President, set agenda for industry’s
growth
In what appears to be a no-contest election, the former Vice
President of Media Independent Practitioners Association of Nigeria (MIPAN),
Femi Adelusi has emerged the new president of the association, following...
